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Framework

MID Framework

Ministry of Intentional Design

The Gospel doesn't change. How people experience it has to. MID is the framework for closing that gap.

47%
of Americans belong to a faith community, down from 70% in 1999
Gallup, 2021
64%
of young adults raised in church have stepped away at some point
Barna Research, 2019
1 in 5
adults experience a mental health condition annually, with few faith communities equipped to respond
NAMI
#1
reason people leave their faith community: feeling unseen or unable to show up as their full selves
Barna Research
The Framework

5 Phases of Intentional Ministry Design

Phase 01
Empathize
Listen to Learn

Most ministries try to fix people before they've actually noticed them.

Phase 02
Understand

🔒 Revealed inside

Phase 03
Design

🔒 Revealed inside

Phase 04
Heal

🔒 Revealed inside

Phase 05
Transformation

🔒 Revealed inside

Contents

What's Inside the Toolkit

MID Framework
Guide
16 Pages

The philosophical and practical foundation of the MID method, where empathy meets spiritual leadership and human-centered design becomes ministry.

  • One idea inside: why "feeling" has to come before "fixing," even when the fix seems obvious

The full theology and framework are in the guide.

MID Tools -
Worksheets & Assessments
12 Pages

Five phase worksheets, a ministry assessment, a visual framework canvas, and a full church experience audit, everything your team needs to move from insight to action.

  • One tool inside: the audit that shows you your church the way a first-time visitor actually feels it, not the way your team sees it

Four more worksheets and the full assessment are in the toolkit.

Why This, Why Me

Built at the intersection of ministry and design, not from a distance.

Michael Edward
Michael Edward
MIT-certified AI designer · Product Designer at Microsoft · Author of Feel First

I've spent twenty years designing products and systems, and I've spent that same time active in ministry. MID exists because I kept seeing the same gap: real vision, but no intentional design process to carry it from idea to impact.

What this looks like in practice

A ministry leader used the five-phase framework to move a scattered outreach idea into a structured pilot, with a clear go/no-go decision point before committing volunteer time and budget to the full launch.

Get the Toolkit

Ready to design
intentional ministry?

Download both PDFs and start building ministry experiences that help your community feel seen, supported, and transformed.

$79
MID Framework Guide, 16 pages
5 Phase Worksheets
Ministry Assessment
MID Framework Canvas
Church Experience Audit
Work With Us

Take MID Further

The toolkit is where the work begins. For churches ready to go deeper, MID offers hands-on engagements that bring the framework to life, with your team, in your context.

Tier 2 Half-Day Workshop
MID Leadership Workshop

Design ministry with your team, in a single day.

A focused, hands-on workshop that equips your leadership with the full MID framework. Built around your church's specific context, challenges, and goals. Your team leaves with a shared language, a mapped experience, and a clear direction forward.

MID Framework Training
Church Experience Mapping
Ministry Journey Analysis
Team Exercises & Leadership Q&A
$2,500
Book a Workshop →
Tier 3 Coming Soon
MID Ministry Audit

See your church the way your community actually does.

A deep-dive assessment of your church's full ministry experience, from first visit through discipleship. You receive a complete MID Assessment Report with scored evaluations across seven dimensions and clear, prioritized recommendations.

Observation, interviews & ministry evaluation
Scores across 7 experience dimensions
Welcome, Belonging, Communication, Accessibility
Discipleship Journey & Community Impact
$4,500
Request an Audit →
Tier 4 3–12 Month Retainer
MID Implementation Consulting

Strategic partnership built for lasting transformation.

The most comprehensive MID engagement. Embedded strategic support as your team redesigns ministry systems, develops leadership, and builds community experiences that sustain transformation well beyond the engagement.

Monthly strategy sessions & ministry redesign
Leadership coaching & volunteer systems
Community engagement strategy
AI & technology integration recommendations
$2,500 / month
Start a Conversation →
Tier 5 Coming Soon
MID Certification

Train your people to lead with intentional design.

Equip pastors, ministry leaders, executive pastors, and volunteers to become Certified MID Practitioners. A scalable path to embedding intentional design culture throughout your entire organization, and beyond your time.

Full MID Framework curriculum
Pastoral, executive & volunteer tracks
Certified MID Practitioner credential
Scales across staff and volunteer teams
$499 / person
Learn About Certification →