We design for
We help organizations design better experiences for the people they serve. Whether that's a website, an AI product, a service, or an entire business, we make sure it feels intuitive, useful, and human.
MIT-certified AI designer. Product Designer at Microsoft. Author of Feel First. Twenty years at the intersection of empathy, systems, and product design.
About Me →Case
Studies
03 Projects
In the media, and in print
Leading Through Design Thinking & Creativity
A conversation on Tech Leader Spotlight about empathy-driven design, building trust into AI products, and what leadership looks like as systems get more automated.
Book Me as a Guest →Feel First
A Design Philosophy for the Age of AI. The intellectual foundation for the Feel First Framework™, written for designers, technologists, and leaders navigating the intersection of human experience and artificial intelligence.
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What people say
His leadership in shaping new templates significantly accelerated delivery across the entire publishing workflow. He brought both design clarity and technical understanding to every decision.
A strong collaborator who consistently advocates for design principles and accessibility someone who makes every team he joins more thoughtful and more aligned.
A thoughtful design partner who always strengthens team alignment turning ambiguity into shared clarity without losing the human nuance that makes design matter.
Twenty years
of asking one
question.
How should this make people feel?
That question has guided every project I've taken on, from designing enterprise AI at Microsoft to building the Feel First Framework: a design methodology that anchors AI product decisions in emotional context before technical capability, so the experience is built to be trusted from the first interaction, not retrofitted for trust after launch. I hold an MIT certificate in designing AI products and services and dual master's degrees from SCAD, and I've spent two decades at the intersection of human behavior, systems thinking, and product design.
I don't believe technology is inherently good or bad. I believe it becomes what we design it to be. My job is to make sure that something human survives the translation into code.
not replace it.
These four principles form our human-centered AI methodology, applied across every engagement from the first strategy session to final delivery.
Empathy isn't a phase of the design process. It's the environment the design process happens inside.
Michael Edward · Founder, ENSŌ DSGN
How we can
work together
Two decades of product design, systems thinking, and brand strategy, brought to bear exactly where you need it. Engagements are structured around what the work actually requires, not a standard retainer.
Kangaeru Basho
The Most Valuable Thing Microsoft Taught Me Had Nothing to Do with Technology
After nearly seven years at Microsoft, the most transformative lesson wasn't technical, it was human. The hardest design problems were rarely design problems: they were people problems, solved through shared understanding and real empathy across every team in the room.
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